Chapter 22. Conversion is for missionaries and crusaders
Your natural inclination as a leader is to get everyone on the same page as quickly as possible—and rightfully so. Research tells us that engaged followers will generally experience greater job satisfaction, motivation, commitment, loyalty, camaraderie, clarity about values, pride and—most importantly from a business perspective—productivity.
You should be applauded for your intention; however, pragmatically, you might be wasting your time.
When faced with change, people tend to fall into one of three attitudinal camps, with what seems to be an almost bell curve distribution: The engaged folks are your can-doers, followed by your fence-sitters, and the naysayers.
The challenge for management ...
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