Appendix B. Vision/Mission Statements
The following are examples of vision/mission statements found in annual reports or on company Web sites, which include various aspects of the above considerations:
To be the leader in providing effective solutions for the specialty material and service needs of our customers, in chosen market segments, through a worldwide distribution supply network, profitably (Carpenter Technology).
Microsoft leads the way in providing access to a new world of thinking and communicating.
To inform and empower young people (Channel One Network).
To be our customers’ most valued resource for creative, consumer-preferred, and technologically superior flavors and fragrances (International Flavors and Fragrances).
Our company’s mission ...
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