Chapter 46. Assess the Mood of Your Audience

As you know by now, one of the key ways to prepare for a presentation is to learn all you can about your prospective audience. Two things you most want to know about your audience are what they know about the topic of your talk and how they feel about it.

Here are a few ideas for assessing their likely reaction to what you have to say:

Research your audience in advance—Knowing who they are and what they believe can help you win them over and keep you from making serious errors along the way. Colin Quinn, the comedian from Saturday Night Live recently spoke to a distinguished ...

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