Chapter 41. Visual Aids Can Help Your Audience Understand Your Message
Behavioral scientists know that visual images can have a powerful effect on the process of learning. In some instances, the use of pictures may reach people who simply don’t listen well to the spoken word or who may not understand what the words mean.
Professor G. M. Ingersoll discovered in his studies at Penn State University that some people pay more attention to what they see than what they hear. That means, of course, that some people remember more of what they see, while others remember more of what they hear. The reasons for this phenomenon are complex and may have more to do with the way people’s brains are organized than their preferences for pictures or sound. In his ...
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