Chapter 40. Nonverbal Communication Has an Effect on Your Audience
Here are six general outcomes of nonverbal communication that are important for every presenter to know:
Nonverbal cues are often difficult to read—. Some years ago, a number of popular books introduced the general public to nonverbal communication. One popular volume, Body Language, described the nonverbal studies of several researchers. This best-seller was followed by other books that simplified and popularized research in this area. Many of them, however, oversimplified the behavioral science behind the findings in the interest of making a sale, detecting a liar, attracting members of the opposite sex, and so on.
According to Professor Mark Knapp of the University of Texas, “Although ...
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