Chapter 22. Structure Can Help Carry an Inexperienced Speaker
Some years ago a college professor took a well-organized speech and scrambled it by randomly changing the order of its sentences. He then had a speaker deliver the original version to one group of listeners and the scrambled version to another group. After the speeches, he gave a test to see how well each group understood what they had heard. Not surprisingly, the group that heard the original, unscrambled presentation scored much higher than the other group.
A few years later, two professors repeated the same experiment at another school. But instead of testing how well the listeners understood each speech, they tested what effects the speeches had on the listeners’ attitudes toward ...
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