Chapter 19. Develop Support for Your Presentation
While your reputation or the topic of your presentation may keep an audience with you for a while, you have a better chance of convincing them of the value in your ideas if you support your talk with current, believable, easy-to-understand evidence.
Where should you begin? Well, starting with your own experience, knowledge, and interests is probably best. If you are genuinely interested in the ideas you plan to present, your audience will pick up on that and respond accordingly. You also know where to look for the most interesting, most believable support. If you like a particular subject, chances are good that you know which publications to read, know which experts are cited most often, and know ...
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