Chapter 16. Listening Matters
You understand how valuable communication is to the success of any business. And you also understand the value of skillful communication on a personal level. You make friends, establish relationships, pass ideas, and accomplish the work that earns your living each day. Yet, strangely, the communication skill most central to your success in life is the one you’re least likely to study in a formal way: listening.
Recent studies show that more than half of an adult’s daily conversations are spent listening to someone else speak. Even though listening is clearly a crucial skill, few people know how to do so efficiently and effectively. Professor Ralph Nichols of the University of Minnesota warns us, however, that “...listening ...
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