Chapter 11. Begin by Analyzing Your Audience
Dartmouth business professor Mary Munter says that analyzing an audience involves answering four questions: (1) Who are they?; (2) What do they know?; (3) How do they feel?; and (4) How can you motivate them? If you can answer those, you are well on your way to crafting a presentation that’s engaging, useful, and worth listening to.
Who are they? Audiences may be seen according to the roles or functions they play in the communication process. Your primary audience is composed of those who will receive your message directly. They’re the folks in the room who are paying attention to what you say and what you show them. The secondary audience is that collection of people who will receive your message indirectly. ...
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