Chapter 4. Employee engagement isn’t for sissies
It’s easy to underestimate the full impact of employee engagement and how it’s going to challenge you, not only as you implement it but also as it helps you carry your company’s values into the future. In its simplest definition, you could say that employee engagement is about getting the absolute best effort from your employees by making them feel good about the work they do. What could be so bad (or hard) about that?
Employee engagement is not a namby-pamby trip to Candyland—just another employee commitment fad. Trivialize employee engagement, and you’re going to be playing the Hell edition of Twister. And that won’t be any fun at all. Not one little bit.
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