TRUTH 33
Build momentum to bring people with you
Here is a personal question or two. When was the last time that you travelled to work and felt genuinely excited about the imaginative and interesting day ahead? Recently? Are you usually excited about your opportunities to be creative at work? If so, then you are very lucky indeed. You obviously love what you do and do what you love. Many other people, however, find their organisation—and their role in it—to be more ordinary. They see their organisation as a creativity suppressant rather than an inspiration.
Every organisation needs to provide good products and services that people want to buy. This much is straightforward. Some organisations go further. They feel special, cause excitement ...
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