TRUTH 11

It ain’t what you say, it’s the way that you say it

Having creative ideas is one thing. Sharing your thoughts with a variety of people is quite another matter. Communicating effectively is crucial in order for you to convert your ideas into reality. You will increase your opportunity for creative success by giving your audience what you want to say, in the way that they want to receive it.

There are two hurdles that could get in your way when voicing your ideas. The first is, how much do they want to hear it? You could be facing resistance or competing agendas—knowingly or not. Be articulate and convincing about the key benefits of your idea. Make sure that your story addresses the concerns of the audience members. The more clear ...

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