Author’s Acknowledgements

Much of what I have been allowed to experience, and is related in this book, has happened because of my time as Director of Creaticity at Orange. Hans Snook and Kenny Hirschhorn gave me this opportunity, for which I am grateful.

I am lucky to have worked with some wonderful people in the Imaginarium and subsequently via thoughtengine. Your stories are throughout this book. Thank you for the times that we have problem-solved together and for your continued inventiveness. Thank you to Sam Jackson at Pearson for the chance to share these stories.

Paul Coffey, Cliff Dennett and Nick Foggin have been, and continue to be, sounding boards, sources of knowledge and valued companions on this journey.

My family and friends have ...

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