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The Truth About Creativity

Book Description

The Truth About Creativity provides a practical and example-laden journey through creativity and its talent-releasing benefits for organisations, teams and individuals. Many of the truths are new perspectives on well-known creativity topics and will teach you how to: capture and use half-thoughts in the workplace; use alternative techniques to brainstorming; realise ideas must get complex before they get profound; succeed with a £10 budget; build momentum to take people with you; test the validity of ideas with a 5 minute business plan; recognize the customer isn’t always right – but listen to them anyway…and more.

Table of Contents

  1. Cover
  2. Title Page
  3. Contents
  4. Dedication
  5. Acknowledgements
  6. About the Author
  7. Foreword
  8. Part I Increasing Your Creative Potential
    1. TRUTH 1 Creativity is yours for the taking
    2. TRUTH 2 Creativity is child’s play
    3. TRUTH 3 Climb out of your box
    4. TRUTH 4 Map your journey before you explore
    5. TRUTH 5 Give creativity a guide
    6. TRUTH 6 Tune in to turn creativity on
    7. TRUTH 7 Creativity is a way of thinking
    8. TRUTH 8 Make time for creativity
  9. Part II Developing Creative Characteristics
    1. TRUTH 9 Don’t stop at the first idea
    2. TRUTH 10 Rules are there to be challenged
    3. TRUTH 11 It ain’t what you say, it’s the way that you say it
    4. TRUTH 12 Half-thoughts need to be heard
    5. TRUTH 13 Compare to create—the power of using metaphors
    6. TRUTH 14 See what you see, not what you think you ought to see
    7. TRUTH 15 Failure is good for you
  10. Part III Putting Creativity to Work
    1. TRUTH 16 Brainstorming is not the only technique
    2. TRUTH 17 Test the validity of ideas with a five-minute business plan
    3. TRUTH 18 An ounce of process delivers pounds of success
    4. TRUTH 19 Symptoms and causes first, ideas after
    5. TRUTH 20 You can teach your colleagues to use half-thoughts
    6. TRUTH 21 Newsflash—insanity and routine are not worlds apart
    7. TRUTH 22 Set your limits on limitless thinking
    8. TRUTH 23 Different starting places lead to different results
    9. TRUTH 24 Your creativity budget can be less than £10
    10. TRUTH 25 Embrace nephelococcygia
    11. TRUTH 26 The customer isn’t always right—but listen to them anyway
    12. TRUTH 27 Complete the pattern and you will find the answer
    13. TRUTH 28 The best offence is a good defence
    14. TRUTH 29 Don’t forget the obvious
  11. Part IV Traits of Creative Teams
    1. TRUTH 30 Team diversity is a virtue
    2. TRUTH 31 Impassioned people make the difference
    3. TRUTH 32 Reading—your window for ideas
    4. TRUTH 33 Build momentum to bring people with you
    5. TRUTH 34 Liberate your team with a shared purpose
    6. TRUTH 35 Creative cultures are nurtured, not prescribed
    7. TRUTH 36 New ideas come from new communities
    8. TRUTH 37 Management tools work, but never admit that you are using one
    9. TRUTH 38 The joke is on you, or at least it should be
  12. Part V Using Creative Space
    1. TRUTH 39 Deskshare builds mindshare
    2. TRUTH 40 Everybody has a special place
    3. TRUTH 41 Seed ideas in a hothouse to help them grow
    4. TRUTH 42 Dare to share your creative efforts
  13. Part VI Achieving Creative Success
    1. TRUTH 43 Good ideas need quality, acceptance and execution
    2. TRUTH 44 Recognise, reward and celebrate for long-term success
    3. TRUTH 45 Creativity—the final frontier
    4. TRUTH 46 Feed your creative spirit
  14. References
  15. Endorsements
  16. Imprint