Book description
The Truth About Creativity provides a practical and example-laden journey through creativity and its talent-releasing benefits for organisations, teams and individuals. Many of the truths are new perspectives on well-known creativity topics and will teach you how to: capture and use half-thoughts in the workplace; use alternative techniques to brainstorming; realise ideas must get complex before they get profound; succeed with a £10 budget; build momentum to take people with you; test the validity of ideas with a 5 minute business plan; recognize the customer isn’t always right – but listen to them anyway…and more.
Table of contents
- Cover
- Title Page
- Contents
- Dedication
- Acknowledgements
- About the Author
- Foreword
- Part I Increasing Your Creative Potential
-
Part II Developing Creative Characteristics
- TRUTH 9 Don’t stop at the first idea
- TRUTH 10 Rules are there to be challenged
- TRUTH 11 It ain’t what you say, it’s the way that you say it
- TRUTH 12 Half-thoughts need to be heard
- TRUTH 13 Compare to create—the power of using metaphors
- TRUTH 14 See what you see, not what you think you ought to see
- TRUTH 15 Failure is good for you
-
Part III Putting Creativity to Work
- TRUTH 16 Brainstorming is not the only technique
- TRUTH 17 Test the validity of ideas with a five-minute business plan
- TRUTH 18 An ounce of process delivers pounds of success
- TRUTH 19 Symptoms and causes first, ideas after
- TRUTH 20 You can teach your colleagues to use half-thoughts
- TRUTH 21 Newsflash—insanity and routine are not worlds apart
- TRUTH 22 Set your limits on limitless thinking
- TRUTH 23 Different starting places lead to different results
- TRUTH 24 Your creativity budget can be less than £10
- TRUTH 25 Embrace nephelococcygia
- TRUTH 26 The customer isn’t always right—but listen to them anyway
- TRUTH 27 Complete the pattern and you will find the answer
- TRUTH 28 The best offence is a good defence
- TRUTH 29 Don’t forget the obvious
-
Part IV Traits of Creative Teams
- TRUTH 30 Team diversity is a virtue
- TRUTH 31 Impassioned people make the difference
- TRUTH 32 Reading—your window for ideas
- TRUTH 33 Build momentum to bring people with you
- TRUTH 34 Liberate your team with a shared purpose
- TRUTH 35 Creative cultures are nurtured, not prescribed
- TRUTH 36 New ideas come from new communities
- TRUTH 37 Management tools work, but never admit that you are using one
- TRUTH 38 The joke is on you, or at least it should be
- Part V Using Creative Space
- Part VI Achieving Creative Success
- References
- Endorsements
- Imprint
Product information
- Title: The Truth About Creativity
- Author(s):
- Release date: January 2010
- Publisher(s): Pearson Business
- ISBN: 9780273742180
You might also like
audiobook
Mindfulness at Work For Dummies
Master your mind, manage stress, and boost your productivity! Mindfulness at Work for Dummies provides essential …
audiobook
How To Connect With Your Audience
Welcome to Audio Learning from Assemble You. All of us are bombarded with too many articles …
book
Hot-Wiring Your Creative Process: Strategies for Print and New Media Designers
Design philosophies can be useful, but inspiration, creative strategies, and efficient work habits are what really …
audiobook
The Inspiring Leader
In their bestselling work The Extraordinary Leader, performance thought leaders John Zenger and Joseph Folkman revealed …