Truth 23. Good subject lines say, “open sesame”
Simply put, the purpose of a subject line on an e-mail is to get the recipient to open and read the message. Like a good lead, the subject line should attract the reader and get him or her involved in the message.
In a business setting, it’s best to stay away from anything that can be construed as “cutesy,” suggestive, bold, or nasty. The trick is to come up with subject lines that tell the story directly, clearly, and with as few words as possible. Here are some examples, good and bad, taken from the authors’ mailboxes:
• Winners
Case Study PDF on Server Ready to Proof
Chapter 11 Needs Two More Examples
Speaking Opportunity Offered to Your Club
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