TRUTH 28 How to approach the task of building a “new business” team
One facet of starting a business that all experts agree on is that the quality of the people who start and build a business is instrumental to its success. As one expert put it, “People are the one factor in production...that animates all the others.[1] Often, several businesses are started at the same time that sell essentially the same product or service. When this happens, the key to success is not the product or service but rather the ability of the initial founder or founders to assemble a team that can execute the idea better than anyone else.
A new business’s “team” is the group of founders, key employees, and advisers that move a new business from an idea to ...
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