The Truth About Starting a Business

TRUTH 13 Believe it or not: There are legitimate opportunities in direct sales

While most people wince or cringe when they hear the words “direct sales” (or “multilevel marketing”), there are attractive and legitimate direct sales opportunities. The industry is dominated by women (85.2 percent), who normally enter direct sales part-time as a way of earning extra income.^[1] There are over 15.2 million people in the United States involved in direct sales, and the number keeps growing.^[2] Well-known companies include Tupperware, The Pampered Chef, Creative Memories, and Mary Kay. Many direct sales organizations are large and growing. The Pampered Chef alone has over 60,000 independent sales consultants. Its consultants conduct over one million ...