Contents
Praise for The Truth About Starting a Business
Part I The Truth About What It Takes to Be a Business Owner
TRUTH 1 Why people start businesses
TRUTH 2 The right business for you
TRUTH 3 Questions to ask before you quit your job
TRUTH 4 Key characteristics of successful business owners
TRUTH 5 You may not need “prior business experience”
Part II The Truth About Generating and Testing Business Ideas
TRUTH 6 The most common sources of new business ideas
TRUTH 7 Want several alternatives? Techniques for generating new business ideas
TRUTH 8 A make-it or break-it issue: Selecting an idea that can be sold into a niche market
TRUTH 9 Screening and testing business ideas
TRUTH 10 Writing a business plan: Still as important as ever
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