References
Truth 3
[biblio_1] Ind, Nicholas. Living the Brand: How to Transform Every Member of Your Organization into the Brand Champion. Kogan Page, 2001.
Truth 4
[biblio_2] Hindo, Brian. “Monsanto: Winning the Ground War; How the Company Turned the Tide in the Battle over Genetically Modified Crops.” Business Week, Dec. 17, 2007, p. 34.
Truth 5
[biblio_3] Aaker, David A., and Erich Joachimsthaler. Brand Leadership. The Free Press, 2000.
Truth 6
[biblio_4] Davis, Scott. Brand Asset Management: Driving Profitable Growth Through Your Brands. Jossey-Bass, Inc., 2000.
Truth 7
[biblio_5] Travis, Daryl. Emotional Branding. Prima Publishing, 2000.
Truth 11
[biblio_6] Aaker, David A., and Erich Joachimsthaler. Brand Leadership. The Free Press, 2000.
Truth 16
[biblio_7] ...
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