Chapter 35. Go with the flow—get shopmobbed today
Odds are you (or your kid) have already logged some serious time on Facebook, MySpace, or LinkedIn before you started reading this paragraph today. Social networking, where members post information about themselves and make contact with others who share similar interests and opinions, may well be the biggest development in consumer behavior since the TV dinner! Almost daily we hear about yet another social networking site where users can set up a home page with photos, a profile, and links to others in their social networks. They can browse for friends, dates, partners for activities, or contacts of all kinds and invite them to join the users’ personal networks as “friends.”
Social networking is ...
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