Chapter 29. Consider investing in a drive-thru mortuary
It’s no secret that environmental factors influence what we feel like buying, not to mention how much. One study even reported that pumping certain odors into a Las Vegas casino actually increased the amount of money patrons fed into slot machines!
A particularly important situational factor is simply how pressed we are for time—and we often feel we are. Many consumers believe they are more pressed for time than ever before—a feeling marketers call time poverty. This feeling appears to be due more to perception than to fact. The reality is that we just have more options for spending our time, so we feel pressured by the weight of all these choices. The average working day at the turn of the ...
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