Chapter 6. Throw ’em a bone, and they’ll no longer roam
Are we smarter than dogs? How about pigeons or rats? Although (recent episodes of reality TV to the contrary) we certainly hope so, the truth is that, under some circumstances, we respond to companies in much the same way that our “less-evolved” friends do. Behavioral learning theories assume that learning takes place as the result of responses to external events—whether these consist of cheese versus electric shocks at the end of a maze or friends’ compliments when we show up at a party wearing a new outfit.
According to the behavioral learning perspective, the feedback we receive as we go through life shapes our experiences. We respond to brand names, scents, jingles, and other marketing ...
Get The Truth About What Customers Want now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
