Chapter 2. Design it, and they will come
As manufacturing costs go down and the amount of “stuff” that people accumulate goes up, consumers increasingly want to buy things that will provide thrills and chills in addition to simply doing what they’re designed to do. A Dilbert comic strip poked fun at this trend when it featured a product designer who declared: “Quality is yesterday’s news. Today we focus on the emotional impact of the product.” Fun aside, the new focus on emotional experience is consistent with psychological research that finds that people prefer additional experiences to additional possessions as their incomes rise.
In this design-crazed market, form is function. Two young entrepreneurs named Adam Lowry and Eric Ryan discovered ...
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