Chapter 1. Your customers want a relationship, not a one-night stand
Sony blew it. Big time. In 1979, a company engineer cobbled together a personal listening device at the request of a senior executive who wanted to listen to opera during transatlantic plane trips, and the Walkman was born. Although the company invented the mobile music experience and sold over 300 million Walkmans in the process, today’s teens see portable cassette players as dinosaurs (assuming they’ve even heard of cassettes!).
Fast forward to a new century. Apple continues to innovate—but, more importantly, Jobs & Co. created a mystique around the iPod that makes it the epitome of coolness. So much for being first to market! It’s not just the functionality of this MP3 player ...
Get The Truth About What Customers Want now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
