Truth 53. Annual Reviews: The Best Surprise Is No Surprise!

Statistics reveal that 90 percent of performance evaluations are judged as ineffective. And 40 percent of employees say they never get them at all. Clearly, this is a management activity badly in need of improvement.

A number of years ago, Holiday Inn built an advertising campaign around the slogan, “The best surprise is no surprise!” That slogan would also make good advice today for managers when it comes to giving annual performance reviews.

Few managers enjoy giving performance reviews. Why? There seem to be at least three reasons.

First, managers are often uncomfortable discussing performance weaknesses directly with employees. Given that almost every employee could stand to improve ...

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