Truth 12. Build the case: It’s a challenge and an opportunity
We have all seen the "Uncle Sam Wants You" posters encouraging military service.
If you were to design a similar recruiting advertisement for your team’s participation in your change agenda, what would it look like? Would you use words and concepts such as rewarding, learning journey, discovery, pride, innovation, empowering, freedom and latitude, hard work, continuous improvement, or fun? Why would you select certain words versus others? Would your words capture and keep attention, set realistic expectations, and provide some level of inspiration?
Whether you’re in a "startup" or a "turnaround," trying to change deeply rooted and outdated business practices and attitudes, or pushing ...
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