The Truth About Winning at Work (Collection), 2/e

Appendix C. Strategic Objectives

Following are some examples of vision-driven strategic objectives.

Markets and customers

• 10 percent deeper penetration into major accounts by year-end.
• 15 percent revenue growth within this business cycle.

Products and services

• Develop a medical marketing plan to support the launch of our new compound in a way that optimizes organizational resources, while minimizing organizational risk. Accordingly, the plan will leverage existing organizational infrastructure and talent and utilize select external industry agencies, while staying within controlled fiscal constraints to drive to a business model that becomes operationally profitable within a 24-month period from the time of product launch.
• Advance at least ...