The Truth About Winning at Work (Collection), 2/e

Truth 62. Engaged employees need to know more

When employee engagement is driven throughout the company as an organization-wide initiative, the corporate communications (corp comm) office almost always gets in on the action. In fact, because communications is such a core element to engagement, employee engagement is often driven by the corp comm office. For companies that see the value of sending corporate engagement messages and information throughout the ranks, this makes obvious sense. (It makes even better sense, however, when the HR and organizational effectiveness departments are allowed to collaborate with corp comm as equal partners in the initiative. As companies get increasingly sophisticated in understanding all the complex facets ...