Truth 9. “Best” doesn’t mean the same thing to everyone

It’s easy—indeed trendy—to throw around words such as best, breakthrough, knockout, and great in business conversations. And, of course, we all know what those words mean generally. But what do they mean specifically to you? And, just as important, what do they mean to the person you’re talking to? If you, your boss, and your employee have even slightly different interpretations of these words, those subtle shifts of meaning can confuse the way you assess the quality of performance and production.

You can’t possibly know whether you have what you want until you know what you want in the first place. On an organizational level, companies find this out very quickly when they take on an engagement ...

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