Truth 54. Extreme pressure kills inspired performance

Faster! Better! Cheaper! Faster! Better! Cheaper!

Oh heck. Who are we kidding? Let’s go for what really counts. Faster! Faster! Faster! Faster! Come on, people, let’s mooooove!

Fast is good, right? Time is money. When you’re fast, you’re first to market. When you’re fast, you can use that extra time to come up with more new ideas that will bring you first to market (again) with products that your competitor hasn’t even thought of yet. Fast is lean, clean, sharp. Why, there’s even a business magazine named after fast. So it has to be good, right? Who would subscribe to Slow Company magazine?

And fast is fun. It’s a challenge that managers put before their employees every day to see if they ...

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