Truth 7. To make better decisions, make more mistakes
This may seem counterintuitive because you might think you would get better at making decisions by avoiding mistakes. Not so.
In 1953, James Burke's career at Johnson & Johnson almost ended before it began. Shortly after arriving at the company, he was product director for several over-the-counter medicines for children. All of them were failures—multimillion dollar failures. He was called into the chairman's office, fully expecting to be fired. Instead, General Johnson told him that business is about making decisions. You don't make decisions without making mistakes. Just don't make the same mistake twice. And besides, the company had just invested millions of dollars in Burke's education. ...
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