Truth 1. First Impressions DO Count!
When we meet someone for the first time, we notice a number of things about that person—physical characteristics, clothes, firmness of handshake, gestures, tone of voice, and the like. We then use these impressions to fit the person into ready-made categories. And this early categorization, formed quickly and on the basis of minimal information, tends to hold greater weight than impressions and information received later. This categorization is what we commonly refer to as a first impression.
Psychologists refer to the power of first impressions as the primacy effect. Essentially, it just means that first impressions influence latter impressions. What’s important from our perspective is that the primacy effect ...
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