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The Truth About Better Business Communication (Collection) by Leigh Thompson, James O’Rourke, Claire Meirowitz, Natalie Canavor

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Truth 50. Readers are global: Try not to confuse them

You may recall that a few years back, the Mars Climate Orbiter failed to get to the correct altitude for its orbit and was destroyed, due to a little misunderstanding. It seems that the engineering team had calculated some crucial data in English measurement units, while NASA’s navigation team had expected to receive more conventional metric units and used the data that way.

Basic communication gaffes can litter the path to mutual understanding, and as globalization breezes along, the problem can only get worse.

Many of us work for organizations that have branches, collaborators, or markets all over the world. So promotional materials, company information, instruction manuals, employee communications, ...

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