O'Reilly logo

The Truth About Better Business Communication (Collection) by Leigh Thompson, James O’Rourke, Claire Meirowitz, Natalie Canavor

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Truth 45. It pays to think PR and send news releases

If you run your own business or consult for a living, add news releases to your repertoire. They can earn you editorial coverage that is a lot more credible than advertising, and moreover, you need only invest a little time.

Writing releases is a skill valued by most professional associations, too. Practice your know-how on behalf of a professional group, and you’ll fast become a valued member. What’s worth a release? First and foremost, have something newsworthy to communicate—a story. Many events are worth capitalizing on.

Look for opportunities to announce a new product or service, significant staff addition, office relocation, business success, and awards or honors for yourself, a staff ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required