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The Truth About Better Business Communication (Collection) by Leigh Thompson, James O’Rourke, Claire Meirowitz, Natalie Canavor

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Truth 39. Good business blogging is edgy

Do you need to talk your employer into developing one or more company blogs or into endorsing one you’d like to do on behalf of your department or firm? Sometimes blogging is where a difference in generational attitudes comes up. In many cases but definitely not all, older decision makers may not be immediately comfortable with the idea of blogging. If this is true where you work, and you feel your organization is missing out, you can marshal your best arguments and research what competitors are doing to help make your case.

Point out, of course, how stunningly inexpensive it is to blog. It’s also a way for a company to control its own story and go right to the public, bypassing the media in its gatekeeper ...

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