Truth 48Be real, even if scary

The last thing you want is to scare good candidates away, right? You've worked hard to develop powerful recruitment messages. You've created strategies to reach out to wish-list candidates. You've invested a lot of time and money in your recruitment efforts, so you want to make sure you put your best foot forward.

But you're beginning to see a trend. One day into the new job, or maybe it takes as long as a week or a month, your precious new hire quits. The trend has developed into a pattern, so you must give up the word coincidence as an excuse. It's time to do something drastic.

Just as it's possible to oversell a job opportunity, it's also possible to underemphasize some of the more, well, real aspects of the ...

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