Truth 41Keep on selling to candidates
Consider this scenario.
A hospital, known regionally as an Employer of Choice, had no difficulty in getting qualified applicants for open positions. But when the hospital made offers, it had few takers. An outside consultant conducted focus groups and asked managers the question, "Why should I work for you?" "Why should any good candidate work for your organization?" This bright group of managers didn't know how to answer these questions; they assumed that any bright candidate would understand that their hospital was an Employer of Choice.
The problem wasn't that these managers were unconvinced of the many good benefits and working conditions the hospital offered. They just didn't know they needed to actively ...
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