Truth 21Develop Content Once; Use It a Thousand Times
Fred was a master at delivering presentations on short notice. He could get a call at 3 p.m. with a request to give a presentation the following morning, and he'd follow through with an outstanding performance that would wow his audience. Fred was a great communicator who knew how to get his point across very well. But it wasn't just his verbal skills; his presentation slides were high-impact, relevant, and supportive of his message. When Fred was asked how he was able to do this, he acknowledged having a well-structured repository of presentations that he could use to stitch together a high-impact presentation very quickly. This coupled with passion for his content area made him a highly ...
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