Truth 17Give Them a Reason to Listen to You

I've been fortunate enough to do a number of presentations at large conferences. Sometimes attendees have to decide what presentations they want to see because multiple sessions sometimes occur simultaneously. If after a few minutes they see value in a session, they stay; if not, they may get up and leave to try out their second-choice presentation. There's certainly no intent to be rude; attendees are just trying to make sure that they are getting the best value they can. For the presenter, though, this is akin to being yanked off the stage with a cane. Every person you see walk out chips away a bit at your confidence and leaves you one step closer to being a quivering mass of jelly right there on ...

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