The Truth About Getting Your Point Across: ...And Nothing but the Truth

Truth 6Don't Make Creating a Direction Statement Harder Than It Needs to Be

Vision, mission, goals, values, objectives, and guiding principles. Terms you've heard of but that create confusion within a team when you try to use them to develop something practical. I've been in many strategy meetings where team members have argued over their definitions. "Wait a minute—our mission looks more like a vision!" "Do we need both values and guiding principles?" "I understand what our goals are, but what are our objectives?" These meetings became a classic case of trying to do things right versus trying to do the right thing. At the end, the team felt great because they finally settled on what was a vision versus a mission, and then they promptly forgot ...