Truth 43Ideas Come Across Differently With Different Media
The classic image of the newshound stalking a scoop through the city streets is an anachronism. Today's reporters cruise the Internet for news via blogs and podcasts, keeping up with new communication technology. Take a page from their book.
Whatever your organization, communication media matter. They are the means through which messages about your organization, good and bad, are transmitted to the outside world. Even if you don't actively seek out media or press opportunities, they will find you.
Once your company has a profile in the outside world, others—including journalists—take an interest in what you're doing. That interest isn't just in the positive. The press, for example, doesn't ...
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