Truth 25You Need to "Read" Like a Leader in the Blink of an Eye
What people see in front of them is powerful. Marketers know this. They pick their actors and spokespeople to "read" right—to look and feel believable in the blink of an eye—for their products. Young, hip actors sell soft drinks better, and substantial middle-aged businesspeople capably represent their own companies. The viewers don't notice every nuance of the person's behavior or look, but they do notice how the person reads overall. If that character is credible, the viewer is more likely to believe in the product.
This message has strong implications for the workplace. As a leader, however well you speak, or however intelligent your words, you still need to "read" as a leader ...
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