Truth 16"Coming Attractions" Get Others Tuned in to Your Message
Hollywood studios know that they need to prepare their audiences by giving them a taste of the movie to come. They use advertising trailers to highlight the coming attractions. These mini-movies draw in an audience, making them eager to see more.
A similar approach is helpful when readying a work audience. A few carefully chosen extra words, before you launch into the thrust of your message, help engage your audience—whether that's one person or many—readying them for what you want them to remember, and giving their thinking a jump-start. I call this organizational version of coming attractions a "priming frame." It's a vital leadership technique. Offering some context to your ...
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