Truth 15Names Matter to People, So Get Them Right
Sociologist Erving Goffman, who is famous for his work on impression management at work, wrote about life in U.S. mental institutions of the 1950s. He spoke of the institutional admission process as a dismantling of individuality. Inmates lost clothes, jewelry, and other personal possessions. However, the most significant loss was not physical. It was your name. Like other institutions, including prisons, what you most associate with—who you are—was taken away and replaced with a number.
Names matter. Your name is your identity. It's how others recognize you. It differentiates you from others and defines who you are. It follows that if you want to build strong and trusting working relationships, ...
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