Truth 12Impactful Leaders Speak Simply
The most famous sound bite of Bill Clinton's first presidential campaign was "It's the economy, stupid." This was a variation on "KISS," a famous acronym for "Keep it simple, stupid." To lessen the insult factor, it's sometimes rendered as "Keep it simple and short" or "Keep it simple and straightforward."
Leaders who are experts in their fields are often tempted to fill their messages with more detail than necessary, resulting in a kind of intellectual "creep" that obscures what they're trying to say. Good software designers know that no matter how complex something is behind the scenes, the interface with the consumer must be simple. Your leadership speeches and talks are your consumer interface. The ...
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