Part V
Building and Running a Trustworthy Organization
Trust is a core ingredient of an organization’s success. Building and running a trustworthy organization is the result of an unwavering commitment to the four trust principles:
1. A focus on the other for the other’s sake.
2. A collaborative approach to relationships.
3. A medium- to long-term relationship perspective.
4. A habit of being transparent in all your dealings.
This section begins by making the case for trust, with a special focus on the economic impact of trust. It also addresses major questions about implementing trust initiatives at the organizational level, including how to create a culture of trust, the special trust challenges faced by internal staff groups, and finally, how to train for trustworthiness.
