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The Triple Bottom Line by Julie Richardson, Adrian Henriques

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Chapter 15

Addressing the Economic Bottom Line

Vernon Jennings

Introduction

This chapter looks at how Novo Nordisk, the Danish healthcare company and a world leader in diabetes care, has approached the economic bottom line and is using socio-economics to help improve diabetes care.

During the early 1990s, Novo Nordisk recognized that sustainable development would be high on the new agenda for business. The company began by addressing the most familiar and immediately challenging part of the agenda – environmental responsibility and eco-efficiency – and adopted a proactive environmental strategy based on stakeholder engagement that went beyond regulatory compliance.

Dialogue with environmental and consumer non-governmental organizations (NGos) ...

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