Chapter 13

What if Business as Usual Won't Work?

Ros Oakley and Ian Buckland

The role of standards in corporate sustainability performance

There is a growing sense that organizations must recognize that they have a wider responsibility than their own profitability and returns to shareholders. They must take responsibility for their wider economic, social and environmental impact. But there is a lack of consensus about what organizations should be doing to contribute to sustainable development, or what constitutes corporate social responsibility. Corporate sustainability standards have a key role to play in establishing this consensus.

Emerging standards for sustainability and corporate citizenship serve two purposes. in part, they are about ...

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