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The Triple Bottom Line: How Today's Best-Run Companies Are Achieving Economic, Social and Environmental Success - and How You Can Too, Revised and Updated by Andrew Savitz

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13

Measuring and Reporting Your Progress

It takes twenty years to build a reputation, and five minutes to ruin it.

—Warren E. Buffett, chairman and CEO, Berkshire Hathaway Inc.

Sustainability Metrics—the Unacknowledged Driver

The classic question from high school, “Will this be on the test?” continues to shape the psychology of most people long after they've graduated and joined the world of work. When people know that their behavior is being observed, measured, recorded, and published, they change that behavior to meet the expectations, whether those expectations are expressed or implied. When they know (or believe) that their behavior is not being measured, they tend to slack off. Hence the well-known rule of organizational behavior: what ...

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