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The Triple Bottom Line: How Today's Best-Run Companies Are Achieving Economic, Social and Environmental Success - and How You Can Too, Revised and Updated by Andrew Savitz

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6

Renewing the Penobscot

“A More Productive Use of Capital”

We've come to realize the ecological costs of tappingnature for our purposes, and where possible we've startedpaying Mother Nature back.

—George E. Schuler, the Nature Conservancy1

Giving a Voice to the Critters

John Banks, director of natural resources for the Penobscot Indian Nation, was worried.

He was one of eight people charged with a seemingly impossible task: to find a universally acceptable solution to the decades-old problem of how to reopen one of Maine's most beautiful but most industrialized river systems to salmon and other fish that needed to use its waters as a spawning ground.2

The eight were gathered around a table in the office of PPL Corporation, the utility company ...

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